Website Copywriting
For business owners who struggle to get words out of their head and onto the page.
I find a lot of satisfaction in fully understanding a business then explaining it to the public on their website though clear copywriting.
I make use of several styles of copywriting when I'm writing website copy (text). For example, I incorporate SEO copywriting on pages that we want to rank on Google, I use persuasive copywriting when we want the reader to take a specific action, and I apply my knowledge of UX copywriting when deciding what to write on buttons and navigation cues.
SEO COPYWRITING
PERSUASIVE COPYWRITING
UX COPYWRITING
CONTENT
COPYWRITING
PRODUCT
DESCRIPTIONS
TECHNICAL
COPYWRITING
What Is Copywriting?
Copywriting covers all writing done from a marketing perspective. It's the writing you find on blogs, advertisements, social media posts, newsletters, brochures, websites, and more.
While I have professional experience in all of these areas, website copywriting is my specialty.
Design makes the first impression, but copy conveys the message.
The first thing people think about when they're dreaming up a new site is design—and that makes sense. Good design captures attention and bad design bounces readers away (and makes your business look bad).
But too many business owners overlook website copy. What your website says matters. It matters a lot.
Copywriting taps into consumer psychology. Your readers need to know what you offer right away. They need to know what makes you stand out from competitors. They need to know what's in it for them—what benefits will they get from giving you their money?
Over my years as a copywriter, I gained a multitude of copywriting techniques that I now apply to the websites I create. If you decide to create your own website and write copy on your own, you'll be missing out on these techniques.
Your readers will know exactly what you offer and how your products and services differ from each other.
Sure, you work in the industry so you know all the insider terms... but people who need to hire you don't. I write for them.
Don't assume people know what you offer. I can explain things simply for the average consumer who has no idea what you really do.
Through structured virtual chats, I find out what makes you different from your competitors.
A business's history is boring. A person's journey is inspiring. Draw them in.
SEO copywriting gives your business a better chance at ranking higher than competitors on Google.
What's In It For You?
Packages
6-Page
Website
What's Included
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A homepage plus five pages
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Message Development Session
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Custom copywriting & design
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Search engine optimization
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Formatting for all screens & more...
Sales
Landing Page
What's Included
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A long-scroll sales page on your current website or hosted elsewhere
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An in-depth virtual meeting
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Persuasive copywriting
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Custom web design
Website Copywriting
What's Included
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Message Development Session
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Custom copywriting tailored to the appropriate style (SEO, persuasive, informative, etc.)
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A Google Doc of copy to paste into your website design
APRIL SPECIAL
Websites for Painters
Do you know someone with a small home painting business? If they're looking to build credibility and create a great impression, they could benefit from this offer.
What's Included
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A 6-page website created in Wix Studio
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Professional copywriting and design
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A Message Development Session
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Search Engine Optimization and more...
Get in Touch
The sooner we talk, the sooner new clients find you.
Send me a message through the form or email hello@wellwordedwebsites.ca and we can set up a Discovery Meeting to see if we're a good fit for each other.